The development of mobile applications has been gathering attention ever since its advent. This encouraged people to come up with fascinating ideas. But most of them lack the knowledge to execute their ideas. This article assists you with the process of converting your ideas into an astounding app that is rich in features.
Before getting to know how an incredible idea is turned into a fully-functional app, let us first analyze the process of Idea Generation and its importance.
Idea Generation is a vital yet undervalued stage in the development of a mobile app. You need to have an idea that is novel, unique, and workable. Sometimes, your idea might sound magnificent but not practicable. In such cases, it is not possible to develop an app based on such an idea. So, it is essential to pay attention while framing an idea.
How to generate an idea?
- Do enough market research.
- Analyze the trends in the industry. This will help you remain unique.
- Check for various factors involved in the execution of the idea, including its work-ability, legal compliance, budget, and morality.
- Perform case studies. This way, you can learn a lot from the experience of other developers.
Analyze your target audience
Any mobile app will have a set of target audience. It is important to gauge the preferences of your target audience to give satisfactory solutions. Let us consider this example. If you need an app for your casino business, then your target audience constitutes the plungers. So, you need to understand the latest trends in online casino gambling and the common preferences of the plungers. This makes your casino game software likable and successful.
Thus, getting to know the target audience is very important in choosing the right feature set to integrate into your app.
Choose the appropriate feature set
Make sure to add appropriate features. Avoid including a feature just because it is trending. For instance, if your music streaming app asks for location permissions, your users might wonder why they need to give access to information about their location for streaming music. This makes them question the reliability of your app.
Select the right MADP
MADP or Mobile Application Development Platform is a type of software used by mobile app developers to build, test, debug, launch, and maintain mobile apps. This can be used for the development of native apps, web apps, and hybrid apps.
Let us discuss further the role of MADP in the development of various types of apps:
Native Apps:
- These apps are specific to any particular mobile platform, viz., Android, iOS, etc.
- These apps will be found in the app markets associated with the targeted platform.
- Some popular MADP providers for native apps include Apple X code and Android Studio.
Web Apps:
- The major benefit of web apps is that users will not have to download or manually update the app. Updates are done automatically.
- The cost of development is relatively less.
Hybrid Apps:
- These apps are cross-platform compatible.
- Some major MADP providers for hybrid apps include Adobe AIR, SAP, J Query Mobile, etc.,
With the help of these platforms, you can either assemble different solutions from various providers to develop an app or build it from scratch. Depending on the available time and your financial stability, you can choose from either of the two options. Besides, some companies also provide Platform as a Service (PaaS). Thus, you can get all-in-one solutions.
Significance of a good feature set
Apparently, there are many players in the industry, providing high-quality services and solutions to customers all over the world. To stay ahead of this intense competition, your app should have a plausible feature set. There are two reasons why people need an app: to carry out any activity, viz., sharing documents, editing an image, making online payments, etc., or to fight against boredom. Whatever the cause might be, the first criteria that people consider right before selecting an app is its feature. If the app is loaded with exciting features, the users will not mind spending a few bucks on it. Besides, a good feature set makes the app more beneficial and efficient.
Marketability of the app
The marketability of the app determines its success. People will use your app if and only if they get to know about your app. So, it is important to include features that will help promote your app.
Some major features that boost the marketability of the app are discussed below:
Push Notifications
As a form of retention strategies, push notifications are used. Regular updates are sent to the users. This makes them feel more connected to your business.
Call to actions
Your app should have features that support call to actions. These are considered as a boon to the marketing team, as it helps in the conversion of visitors to potential long-term customers. Some irresistible call to actions include Learn More, Sign Up for Free, Join Us, etc.,
Referral Earnings
Through this feature, when users refer your app to someone, for every successful referral, they earn rewards or bonuses. This encourages them to refer your app, thereby expanding your user base.
Testing of the app
Once the app is developed, it has to go through a series of testing procedures. While testing an app, bugs are identified and rectified. The app is then retested to check the efficiency of the corrections. Sometimes, a correction made in one part of the software might result in a bug in another part.
Besides, beta testing is one of the best ways to ensure that the app is efficient and has all the required features to ensure maximum customer satisfaction.
Summing Up
By reading this article, you would now be clear about all that goes into the development of a mobile application. You could also get professional help from a mobile app development company that provides end to end solutions, thereby assisting throughout your journey, right from the generation of an idea to the launch and marketing stage. However, make sure to have a word with the development team prior to the commencement of the project. This will prevent any mishaps. Some companies also offer free quotes. This will help you make a comparative analysis while choosing the right company to collaborate with.